Utility Analytics: What is the ultimate goal of big data?
Stimmel: Utility big data analytics is all about revealing insights; we want to use data analytics to predict, explain, and find hidden opportunities, not just to have more glorified dashboards. What we are really looking for is real world situational awareness, and we don’t always know what that will look like and we can’t always guess, even with years of industry experience.
We couldn’t agree more (except maybe by changing “situational awareness” to “situational intelligence“). Dashboards have their place for summarizing historical data or offering a snapshot of current conditions but actionable insight and prediction comes from intuitive and interactive visualizations of deep analysis.