Visual analytics is an effective way to understand the stories in your data and take appropriate actions. Effective data visualizations powered by visual analytics enable you to easily and interactively dive deep into your data to identify opportunities to improve efficiency and productivity, cut costs, and optimize resources; all of which are at the crux of increasing operational efficiency. Hence operations leaders want to quickly understand what is in their data so they can initiate and monitor improvement programs as well as make the best possible decisions for the types of situations they regularly face.
But there’s a small catch – while it’s tempting to believe that putting powerful data visualization authoring software in the hands of business users will result in useful solutions, this is rarely a recipe for success. That’s because creating effective data visualizations requires expertise because visualization authoring software itself does not magically surface insights. Human expertise is required to implement the type of functionality that makes it possible to surface and intuitively convey insights that are actionable for making operational improvements.
Basic tables and charts are easy to create, however solving problems and enabling data discovery that leads to root causes and opportunities to improve operations is an entirely different matter. Spreadsheets and most visualization software make it easy to create pretty charts as well as to combine tables and charts into dashboards but do not fully meet the needs of operations leaders. Let’s face it, if spreadsheets alone were sufficient, you’d have all you need to effectively run your business operations.
Questions that you should ask yourself are:
Do one or more simple visualizations or dashboards containing multiple simple visualizations solve real business operations problems?
Do the visualizations surface buried insights and make them readily comprehensible and actionable?
Is it possible to clearly visualize activity on a map and see changes unfold over time?
Is it possible and to synchronize components within a dashboard to update when data is selected, filtered and sorted?
Of these capabilities, how easily can they be implemented (if at all)?
The answer to these questions exposes the necessity for specific functionality that transcends just data visualizations; application software is required to deliver such functionality, or to be specific – data visualization applications. This is one of the reasons that expertise is required, because applications must be implemented to fully deliver on the promise of visual analytics. Expertise must include art, skill and knowledge that typical operations personnel do not possess. Business users do not understand their organization’s data landscape or how to model and transform their data for visualization. And they often don’t have the time to learn and hone the expertise needed to implement data visualization applications regardless of how simple modern data visualization developments tools are to use.
Full service offerings that use best-of-breed visual analytics are a great way to obtain the needed combination of expertise and visual analytics to enable you to achieve the objective set forth in this post – to improve all aspects of operational efficiency.